🚀 Building Rocket Ships

Revealing real strategies behind breakout brands and modern business growth.

Welcome to Building Rocket Ships by me, Shaun Cumming.

I’m a marketing director by day, working within the technology sector rolling out AI products, and by night I’m an influencer with over 100 million views.

Here in Building Rocket Ships, we break down how today’s fastest-growing founders, creators, and business leaders build influence, drive attention, and turn content into real revenue.

Expect deep-dive playbooks on personal branding, social media strategy, AI-powered content creation, storytelling, niche positioning, audience growth, and the systems behind consistently showing up online.

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I am an AI optimist, and incredibly fortunate to sit in two worlds:

1. I work as the marketing leader for global firms that are building AI software

2. I am a content creator with a personal brand spanning over 100 million viewers

This gives me access to the latest and greatest of AI technology, insight into how we will use it and what kind of impacts it might have.

As a creator, I also have close insight into consumer behavior, how viewers are interacting with AI and the knowledge of how to build brand and engage an audience.

Like I said, I’m an AI optimist and am very excited about the future. I know there will be a big place for what we do, and companies will continue to rely on us to pull the growth levers, but we MUST educate ourselves on how to become native on AI tools.

I cannot stress this last part enough. Being the AI expert within your firm will be a non-negotiable for the future of marketing professionals.

But I understand not everyone feels the same, or is quite ready, so I’m refocussing Building Rocket Ships as a vehicle to help others make this transition:

• I want to build a community of marketing professionals and entrepreneurs who are keen to figure all of this out

• I want to provide no-BS guides and reviews to the latest tools available

• I want to share stories of what’s working

About me:

I realize that I’m speaking to a relatively new audience here as my personal brand lifestyle and travel content is very different.

As a creator, I’ve built an audience of over 300,000 followers and 100 million views. It’s been a labour of love, and has taught me everything I know about really building community.

As a b2b marketing director, I’ve been in the trenches for over 15 years for businesses including BlackRock, BNY Mellon, Investec and more, while also working as a consultant to leading brands. In the consumer space, I’ve produced campaigns for helices of Lush, Tesla, Crerar Hotels, and even the US State Department.

I live partly in Edinburgh, Scotland - my home town. I’m married to Marielle. She’s from Brazil, so we tend to visit her family every year too. We also spend a heck of a lot of time in America every year, and hope to set up a semi-permanent base there too at some point.

So, that’s Building Rocket Ships in a nutshell. I know the world is crazy, but I truly feel that the future is exciting.

Shaun